KEY ROLES: RE-BRANDING • BRAND STRATEGIST • NEWSLETTERS DESIGN • WEB DESIGN • PRINTABLE MARKETING • VIDEO & PHOTO EDITING • COPYRIGHT
DSFA is a marketing campaign for one of Chicago’s most influential fine art photographers, Darryll Schiff. The project consists of web and graphic design and the production of marketing materials (newsletter, art books, postcards, posters, logos, business cards, etc.) with a focused branding that promotes Schiff’s masterpieces on a national and international level. My designs promote his international art exhibitions with art fairs such as SCOPE and Art Basel. Schiff’s body of work has a strong visual identity with a rich color palette, which challenged my choices on typography, so as not to overshadow the main visual elements.