KEY ROLES: LOGO & CONCEPT DESIGN • PRODUCT MOCK-UP (3D) & PACKAGING DESIGN • ILLUSTRATION • MOTION GRAPHIC • PRINTABLE MARKETING
Moosta is an all-natural botanical body & hair wash brand, inspired by little doodle monsters that fight germs and bad bacteria for kids. Our products are lightly scented, formulated to gently exfoliate and leave skin feeling clean, soft, and undoubtedly moisturized. While the majority of soaps and body washes on the market are packaged using plastic materials and contain harmful chemicals, Moosta is proud to be 100% plastic-free and eco-friendly as we use minimal packaging, biodegradable and recyclable materials such as powder-coated glass, silicon for our bottles.
The name ‘Moosta’ simply means monsters in kids’ accents and the logo was created by a sketch of an imaginary ancient germ fighter monster with highly advanced detective-like germ antennas. Moosta has a strong brand identity, a bright pastel color palette, and a one-of-a-kind sustainable packaging design. Our goals are to make our products stand out in the competitive market as well as to encourage and introduce people to our in-stores product refill system. The most challenging one about this design is finding a solution to make sustainable materials such as powder-coated glass bottles kid-friendly. By incorporating bubble silicon as protective cushions for the bottles, the final design is not only obviously captive and visually stimulating but also has amused texture to play with.